Customers Talked – I listened

Just before Christmas, I was presenting at a Craft Show.

Customers talked. I listened.

Two really nice ladies visited Treasured Jewels and we had a pleasant chat while they shopped.  Other customers came in and the first ladies moved on to my earring display.

I kept an ear out for them while attending to the newcomers and this is what I heard one say to the other “Jewelry makers have such nice pieces until it comes to earrings … then they all look just the same”.

During the next lull between customers, I slipped over to the earring display and took an objective look to see what they saw and behold, they were right!  There they were all lined up, one of several matching beads strung on a headpin attached to an ear wire.  Not very creative.

I couldn’t wait to get home to do something about it!

Setting Goals

My goal over the next several weeks was to research more current designs and techniques.  I paid more attention to what I saw other women wearing. I took field trips to various shops. I googled online and re-looked through my beading publications.  I like what I’ve come up with so far and I hope you will too.

You can click here to view some custom-made products.

Leave a comment to let me know what you think or make suggestions for new ideas.  Your opinion is important to me and I like to hear from you.


“They shall be mine,’ says the Lord of hosts, ‘on the day that I make them My Jewels.” ~ Malachi 3:17

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